PUERTO RICO: New store roll-out for Aéropostale
Teen-focused retailer Aéropostale is making its first foray into Puerto Rico with the opening of up to 15 stores in the next two years.
The New York-based operator has unveiled its first Puerto Rico store at Plaza Carolina in Carolina.
The second store, at Plaza Las Americas in San Juan, is slated to follow in weeks, with a third to open its doors at The Prime Outlet Puerto Rico in Barcelonesa later this year.
Aéropostale plans to open ten to 12 additional stores by 2010 in the company's second expansion outside the US. In 2007, the retailer opened 15 stores in Canada.
"We feel Puerto Rico is the natural next step as we continue to connect with our core customer, young men and women," said Aéropostale COO Tom Johnson.
"With the anticipation of the opening growing, as well as the company's success in the United States, we know Aéropostale will become a teen favourite in Puerto Rico."
The store openings will be supported by an integrated marketing campaign, including outdoor advertising, in-mall marketing, radio remotes and giveaways.
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