USA: New Sun Protection Clothing Label Launched
Health-conscious US consumers will soon be able to buy a wide range of sun protection clothing that has been a hit in sun-soaked Australia.
Up to 70 garments ranging from shirts, shorts and hats will be available from June through a catalogue from a new company called Coolibar.
The garments protect the wearer from sunburn and skin cancer by blocking out harmful ultraviolet rays and are made out of tight-weave cottons, microfibre and polyester-type knit.
Named after a shady tree down under, Coolibar has been set up by textile expert John Barrow and will import some of the protective apparel from Australia and China.
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