US: New swimsuit concept ready for take-off

By | 13 August 2008

A Californian inventor's new swimsuit design for the physically disadvantaged has won a licensing deal to be manufactured by specialist clothing maker Specially for You.

Dianne Rothhammer's Wraparound women's swimsuit includes hidden Velcro side closures enabling the elderly, expectant mothers, disabled people and overweight women to put it on with greater ease.

The suit received its US patent last year and has patents granted or pending in Canada, Australia, Europe and Japan.

Now facilitator AbsolutelyNew has enabled Rothhammer to take her invention to market.

"I was determined to help because there is a real need," said Rothhammer. "Several different companies contacted me and offered to help me with my invention. I felt most comfortable with AbsolutelyNew because of its experience and track record."

AbsolutelyNew CEO Richard Donat said: "Our team saw a huge consumer benefit in what the Wraparound swimsuit provides, and worked tirelessly to advance it to the market on behalf of the inventor."

Sectors: Apparel, Manufacturing

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