US: New York & Co to launch Eva Mendes line
US women's wear retailer New York & Co has signed a multi-year agreement with actress and style icon Eva Mendes to create a ready-to-wear capsule collection.
Mendes will work with the New York & Co design team to create seasonal collections, which will include office-to-evening apparel and accessories. The to-be-named label will be available in New York & Co stores and online from autumn.
Additional terms of the agreement were not disclosed.
"Eva has immense appeal among women today and she exemplifies modern empowering style. We are thrilled to collaborate with such a fabulous actress, humanitarian and style icon on this new label and overall initiative to expand our offering for shoppers," said company CEO Greg Scott.
|Actress And Style Icon Eva Mendes And New York & Company Ink Partnership Deal|
|Collaboration Delivers Mendes' First Co-Branded Ready-to-Wear Line with Capsule Collection In Stores Fall '13 Featuring Office-to-Evening Apparel and Accessory Fashion; Actress to Serve as Brand Ambassador and Will Be Featured in Ad Campaign
NEW YORK, Feb. 12, 2013 /PRNewswire via COMTEX/ --New York City-style retailer, New York & Company (NYSE: NWY), and actress and style icon Eva Mendes announced today that they have signed a multi-year agreement to collaborate and create a co-branded seasonal capsule collection available at New York & Company (NY&C) stores nationwide and online beginning Fall '13. Additional terms of the deal were not disclosed.
The to-be-named label will feature apparel and accessory items inspired by Mendes' own personal style and red carpet looks. The new collection will include items that take women from office to evening as part of a new strategy for NY&C, which is well known for providing modern multi-functional affordable wear-to-work solutions.
"Eva has immense appeal among women today and she exemplifies modern empowering style. We are thrilled to collaborate with such a fabulous actress, humanitarian and style icon on this new label and overall initiative to expand our offering for shoppers," said Greg Scott, CEO of NY&C. "Our mission as a retailer is to help women look great and feel good by delivering fashion-right modern apparel for the workplace. This collaboration with Eva and the forthcoming collections help us achieve that mission, as well as expand into evening solutions that leverage Eva's stunning red carpet influences."
Mendes will collaborate with the NY&C design team to create the seasonal collections, which are expected to feature apparel and accessory items -- many of which will transcend day to evening. The line will be delivered four times a year and be priced in line with NY&C's affordable-fashion pricing commitment for consumers. The retailer will also develop an ad campaign featuring Mendes wearing her designs.
"I am excited to partner with New York & Company on my first-ever ready-to-wear collection," said Mendes. "As a retailer, New York & Company is focused on delivering affordable fashion with the energy, excitement and style of New York City, and I'm thrilled to collaborate with the design team to infuse my personal style and aesthetic into this core direction. We've already begun work on the collection and the creative energy of the whole team is fantastic. I can't wait to launch the Fall line and to help women across America feel empowered, glamorous and confident in the way they're dressed."
About New York & Company
About Eva Mendes
Original source: http://www.nyandcompany.com/nyco/article/articleTemplate.jsp?selectedTopic=nyco2000271&selectedArticle=nyar2000409&pageUrl=/html/catalog/investorrelations.htm&heading=Investor+Relations
US clothing company New York & Co swung to a first quarter profit despite sales edging down. ...
- Why China 5-year plan won't change garment-making
- Supply chains under pressure as Black Friday looms
- Navigating a turbulent sourcing landscape
- C&A building brand loyalty through consistent fit
- Jordan garment sector strong amid regional unrest
- US Q3 in brief: Burlington Stores, Guess, Chico's
- Adidas has greenest textile supply chain in China
- Global clothing and footwear trade to drop by 1.5%
- Cambodia living wage campaign kicks off
- New Balance launches first 3D printed running shoe
- Wearable technology: The future market potential for smart garments and e-textiles
- Practical Brand Sourcing Strategy
- Statistics: Trends in Global and Regional Man-made Fibre Production - 2015
- Myanmar's Garment Sector in 2015 - now with updated members' directory
- Technical Textile Markets: Product Developments and Innovations - 2nd Quarter 2015