Australia's National Farmers' Federation has denied that more retailers are backing animal rights activists' campaign against the use of merino wool.

People for The Ethical Treatment of Animals claims that UK retailer New Look and US company J Crew are the latest to support its protests against the wool.

However, according to the NFF, J Crew was quoted on Friday as saying that the company would continue to sell products made from merino wool in its stores.
 
PETA is battling to ban the use of Australian merino wool, arguing that both the export of live animals involved, and the method of museling, where loose flesh is cut from a lamb's hindquarters, is cruel to the animals.

US retailer Abercrombie & Fitch has already agreed to boycott the use of the wool after PETA made it the target of one of its campaigns.