Nicole Farhi is working on a new design for its six stores

Nicole Farhi is working on a new design for its six stores

The owner of upmarket fashion brand Nicole Farhi is looking to hire a global CEO and marketing director as part of wider plans to drive growth.

Maxine Hargreaves-Adams, the daughter of Matalan founder John Hargreaves, bought the British fashion chain out of administration in July.

Nicole Farhi's creative director, Joanna Sykes, is reworking the brand identity including packaging, and introducing a new design for its six stores.

In addition, two new House of Fraser concessions for the diffusion line, Farhi, will open this month and a new store fit for the brand's main line in Harvey Nichols will be unveiled next month. A new e-commerce site will also launch later this year.