USA: Nike ACG And Trek Bicycles Announce Apparel Partnership
The design and development process will be collaborative and will draw from the strengths of both companies' areas of excellence in sport innovation.
``This partnership allows us to service the independent bike dealer with top tier product and distribution like never before,'' stated Gordon McFadden, president of Nike ACG. ``Trek is the leader when it comes to servicing its retailers, so they really make the perfect partner for us when it comes to getting our performance gear in the hands of core consumers.''
ACG product brought to market by Trek is already hitting stores. Today consumers can purchase official US Postal Service (USPS) cycling apparel at authorized Trek dealer locations. In early July, the excitement of the Tour de France (TDF) will be brought to the US and International enthusiasts as they will have the opportunity to purchase TDF T-shirts, polo shirts, baseball caps and authentic replicas of the green sprinter's jersey, the climbing polka-dot jersey and the winner's yellow jersey at authorized Trek dealer locations and on www.nike.com.
``This is a great opportunity for Trek. It allows us to work with one of the best brands in the world and gives us access to R and D, sourcing, technology and design,'' said John Burke, president of Trek Bicycles. ``It gives us the ability to offer a world class line of shoes and clothing to our retailers.''
Retailers and consumers can expect to find Nike ACG/Trek designed footwear as early as spring of 2001 in the form of a road cycling line. A mountain bike line will hit stores in the fall of 2001. 1999 Tour de France Champion Lance Armstrong, who is both a Trek and a Nike sponsored athlete, is currently racing on Nike ACG prototypes that will lay the groundwork for 2001 product. In addition to TDF promotional wear, a spring technical apparel line will be delivered to retailers in the late fall of 2001. Both footwear and apparel design processes will be collaborative efforts driven by Nike utilizing input and direction drawn from Trek's cycling expertise.
The announcement of the partnership comes two weeks prior to the July 1 start of the 2000 Tour de France when American hero, TDF defending champion, and cancer survivor Lance Armstrong will begin his grueling three-week title defense. ``Lance is a true inspiration to all of us,'' added ACG President, McFadden. ``In addition to bringing great product to our retailers, this marriage and our inarguable tie to Lance and his mission also promises to lessen the gap between the United States and cycling. This is the most exciting proposition of all.''
Trek Bicycle Corporation has grown over the past 25 years from a five-man operation housed in a barn in Wisconsin, to a globally oriented company with distribution in 65 countries and over 1500 employees worldwide. The inspiration for Trek's full line of premium bicycles, components and accessories is born from the passion of the company's employees who remain invariably mindful of creating real bikes for real people. For more information about Trek Bicycles visit http://www.trekbikes.com.
Nike ACG is a Division of Nike Inc, based in Beaverton, Oregon. Nike ACG takes Nike to the outdoors with the creation of outdoor athletic footwear and apparel infused with the flavor and attitude of the outdoor athlete. ACG Performance products focus on mountain biking, snowboarding, water sports, trail running and outdoor cross training. For additional information about Nike ACG, its products and business practices, visit nike.com and nikebiz.com on the Internet.
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