Nike, which recently posted record revenues of US$16.3bn for its 2007 fiscal year, has added three new roles within its UK marketing team to further increase the brand's focus on London.
Melanie Lowe joins Nike from Levi's, where she was marketing manager, to become head of marketing - London, reporting to UK marketing Director Simon Pestridge.

Reporting into Melanie is Alex Pellew, former account director at TBWA, who becomes London brand manager - football and running. The brand will also shortly announce a new appointment as London brand manager for women's and sport culture.
Also joining Nike UK is Ed Elworthy, who will be commencing his role as head of brand communications at the end of August, reporting to Simon Pestridge. Elworthy joined Nike in 2003 as brand communications manager for Australia, and has held the same role for the last two years at Nike China.