World leading sporting goods company Nike has promoted Nigel Cowman to the new position of general manager for Nike Ireland.

Cowman will combine this with a role as category general manager for Nike's UK and Ireland running business, with both roles reporting to UK and Ireland general manager Jim Allaker.

His appointment comes in the same week that Nike opened its first branded store in Ireland, in partnership with retailer Champion Sports.
 
Cowman started his career at Nike in 1997 at the company's European headquarters in the Netherlands, where he was European finance director for Nike Equipment and then European finance director for Nike Footwear.

He moved to the UK in 2004 to become director of finance, planning & operations for Nike UK & Ireland.
 
The 1,300 square feet Nike Store Dublin in partnership with Champion Sports features seven sports areas containing clothing, footwear, accessories and equipment for sports from running to basketball, and women's training to football. One-quarter of the store will be dedicated to other brands offered by Champion Sports.