US: Nike appoints sports culture boss
Nike has appointed executive Sandy Bodecker as vice president, sport culture, for the Nike brand, a newly created position.
Bodecker will lead Nike's expanding sport culture opportunity, including action sports and skate. He will have responsibility for strategic leadership and direction, as well as partnering with Nike's product engines and regional management, to grow one of Nike's largest opportunities worldwide, the company said. Bodecker will report to Nike brand president Charlie Denson.
Bodecker is a 23-year Nike veteran. The company said Bodecker's leadership firmly established Nike as a leading global soccer brand, helping to build soccer into one of the company's top three sports categories with revenues approaching $1.5bn. Most recently, Bodecker headed Nike's skate business.
"Building off of Nike's global strength in sport performance, sport culture is a tremendous growth opportunity for us across all product types," Denson said. "Sport performance inspires sport culture. Sandy will bring greater focus and integration to our evolving efforts over the past few years, enabling us to create more complete and compelling product stories and build deeper relationships with consumers around the world who are inspired by sport."
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