US: Nike launches greener soccer kit
Author: just-style.com | 14 May 2010
US sporting goods giant Nike has unveiled a new US men's national soccer team kit that it calls the most environmentally-friendly in its history.
The jerseys are made entirely from recycled polyester, and each top is directly produced from up to eight plastic water bottles, Nike said.
The new home jersey is white with an obsidian blue round-neck collar and a tonal grey sash across the front and will be launched at the forthcoming FIFA World Cup in South Africa this June.
Nike's design replicates the US Men's national team kit wore to defeat England sixty years ago, because the two teams will meet again this summer.
Sectors: Apparel
Companies: Nike
View next/previous articles
14 May 2010 -
14 May 2010 -
Currently reading -
US: Nike launches greener soccer kit
14 May 2010 -
Related research
Footwear - Global Group of Eight (G8) Industry Guide
Datamonitor's Footwear - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Footwear industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia and Ja...
Footwear - Scandinavia Industry Guide
Datamonitor's Footwear - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Footwear industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data...
Footwear - BRIC (Brazil, Russia, India, China) Industry Guide
Datamonitor's Childrenswear - BRIC (Brazil, Russia, India, China) Industry Guide is an essential resource for top-level data and analysis covering the BRIC (Brazil, Russia, India, China) Childrenswear industry. The report includes easily comparable d...
Related articles
SLDF 2010: Location is key to sustainable sourcing
Sri Lanka has all the right conditions for an eco-factory - warm enough to keep the windows open and wet enough to grow plants.
COMMENT: Route 2015 drives both Adidas and Nike
An ongoing two-horse race between Nike and Adidas looks set to continue well into the next decade.
Read more on this hot issue
World Cup kicks off branding bonanza
The world's top sporting goods brands are unleashing a wealth of new products and marketing ahead of this summer's World Cup. Besides replica kits, the mass-exposure of a World Cup presents the opportunity to launch new boots, hats, scarfs and even suits - with retailers also trying to grab a piece of the action too
There are currently no comments on this article
Be the first to comment on this article