Sportswear giant Nike has named Bert Hoyt as the company's new vice president and general manager of global football - one of its key business areas.

Hoyt will report to Trevor Edwards, Nike's vice president of global brand and category management, and replaces Joaquin Hidalgo, who has been managing Nike's global football business for the past year.

He has nearly 20 years' industry experience, including almost ten years at Nike, where he was most recently vice president and general manager of the German Alpine region.

Hidalgo will now focus solely on his continuing role as vice president, global marketing.

"Bert is taking the reins of a very strong football business with incredible depth and momentum," said Edwards. "He brings tremendous global experience and a complete understanding of the game of football."

Nike's football revenues have grown from about US$40m in the early 1990s to about US$1.5bn today.

The company has identified the sector as one of six core categories expected to drive 75% of targeted growth by fiscal 2011.

Last month, Nike agreed to buy UK football brand Umbro for US$582m in cash. Umbro has a number of high-profile clients, including the England national football team and star players such as Michael Owen and John Terry.