USA: Nike Reaffirms Existing Principles in College Partnerships
Nike Inc. (NYSE: NKE) reemphasized its well-established principles in its college partnerships that has resulted in the termination of negotiations on the renewal of a six-year, all-sport and apparel licensing agreement with the University of Michigan. If signed, the U-M contract would have represented Nike's largest and most highly valued agreement in college sports to date.The partnership would have provided funding and Nike footwear, apparel and equipment to all 25 men's and women's varsity athletic teams and recreational sports programs through August 2006."It has been a great run with Michigan. However, we must continually evaluate certain partnerships from a relationship perspective," said Kit Morris, Nike's director of college sports marketing. "Our priorities have always included seeking compatible partners that share common beliefs in areas such as athletics, academics, licensing and business practices."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
- Fashion fit for the future – strategies for speed
- Digitisation to drive new apparel-making models
- Will new Vietnam wage hinder competitiveness?
- Under Armour Lighthouse will disrupt production
- How TAL Apparel is staying ahead of the game
- Gap to shutter all UK Banana Republic stores
- Child refugees found in Turkey apparel factories
- M&S "unappealing" clothing a barrier to growth
- Reebok Liquid Factory reinvents shoe production
- Chinese manufacturer invests $20m in US facility
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020