USA: Nike Reaffirms Existing Principles in College Partnerships
Nike Inc. (NYSE: NKE) reemphasized its well-established principles in its college partnerships that has resulted in the termination of negotiations on the renewal of a six-year, all-sport and apparel licensing agreement with the University of Michigan. If signed, the U-M contract would have represented Nike's largest and most highly valued agreement in college sports to date.The partnership would have provided funding and Nike footwear, apparel and equipment to all 25 men's and women's varsity athletic teams and recreational sports programs through August 2006."It has been a great run with Michigan. However, we must continually evaluate certain partnerships from a relationship perspective," said Kit Morris, Nike's director of college sports marketing. "Our priorities have always included seeking compatible partners that share common beliefs in areas such as athletics, academics, licensing and business practices."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Help test our new apparel sourcing tool.
- Rana Plaza four years on – Timeline of change
- Why collaboration is key to fashion supply chains
- Industry groups reaffirm commitment to Bangladesh
- Trump and Brexit get a dose of pragmatism
- Using worker surveys to drive supply chain change
- Adidas to digitalise Speedfactory concept
- Nike filed patent for "reinforced denim"
- M&S extends sourcing deal with Lindsey brothers
- Gap unveils five-year sustainable fibres pledge
- US Q1 in brief – Columbia Sportswear, Amazon
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Outdoor performance apparel 2016: A broader perspective