CHINA: Nike, Sina Agree Online Marketing Deal
US sportswear giant Nike Inc has teamed up with a leading Chinese Internet company for an online marketing initiative aimed at boosting its brand recognition in the lucrative Chinese market.
The Oregon-based company and Sina.com said in a news release they will co-develop and market the sports channel, which will be renamed Nike-SINA Sports Channel. Financial terms weren't disclosed.
Nike commented: "This is our first ever strategic partnership with an Internet company. This demonstrates Nike's belief in the rapidly growing Internet market in China.
"By working with SINA, the leading Internet brand in China, we aim to leverage Sina's brand, user base and experience in online marketing to increase Nike's brand recognition in the China market."
Companies: Nike Inc
Textiles and clothing make up Thailand's largest manufacturing industry, with more than 4,500 factories employing over one million people. The sector accounts for approximately 20 per cent of total em...
The University of Colorado has agreed to extend its apparel agreement with sportswear giant Nike Inc by ten years....
Sportswear giant adidas has clinched a long-term partnership deal with tennis superstar Andre Agassi, who previously held a contract with archrival Nike....
Independent music label Dischord Records has forced sportswear giant Nike Inc to apologise for unlawfully using artwork from a punk-rock record cover in a promotional campaign for skateboarding appar...
Nike Inc, the world's biggest athletic-shoe maker, said fourth-quarter earnings rose 15 percent, encouraged by sales of high- priced Air Jordan and Shox sneakers....
Shoe chain Payless ShoeSource Inc has secured Matthew Rubel, a former executive of sportswear giant Nike Inc, as its new chief executive officer from July onwards....
Men's and women's apparel company Perry Ellis International Inc has named Al Derago senior vice president of the Nike swim division, effective today....
Sportswear giant Nike Inc has warned football club Manchester United that it may pull out of their £303 million sponsorship deal if the club doesn't improve its performance....
- Traditional financing is a misfit for fast fashion
- Planning is key to an effective inventory strategy
- US apparel retailers' November 2016 sales roundup
- Why do modern robotics elude sportswear makers?
- Software for financial planning and operations
- US Q3 in brief – Genesco, G-III Apparel, Express
- Esquel efficiency drive continues to boost brands
- Film documents Cambodia garment workers' stories
- Columbia waterproof jacket first made without PFCs
- Pakistan suspends India cotton imports
- Outdoor performance apparel 2016: A broader perspective
- Footwear Top 5 Emerging Markets Industry Guide_2016
- Global market review of lingerie – forecasts to 2022
- Global apparel markets: product developments and innovations, October 2016
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack