USA: Nike Unveils National Team Uniforms With Style
With the games in Sydney this September less than 100 days away, all eyes were on the latest innovations in team apparel this week as Nike unveiled the summer games uniforms that will adorn athletes from several contending countries. More than 2,000 athletes - representing 46 sports teams from 17 different countries - will compete in Nike-designed gear. More than 50 designers at the Beaverton, Ore.-based company worked on the summer games uniforms for three years. "We met with hundreds of athletes, from sprinters to rowers to softball players, in order to make the very best product possible for the games of the millennium," said Nike Design Director Ken Black. "Nike's goal first and foremost is to make the very best products for athletic performance. But we feel it's just as important to make uniforms that stimulate the senses."
According to Black, Nike based its unique designs around the concepts: of streamline design; lightweight construction and bodymapping. During an event at the United Nations, Nike revealed a number of team looks from nations around the world, including China, Germany, Italy, Poland, Russia, Brazil, Burundi, Finland, Denmark, Yugoslavia, Kenya, Morocco, Mozambique, Portugal and Cayman Islands. A highlight of the event was the introduction of the US Track and Field, Rowing, Softball and Women's Volleyball uniforms. It marked the first time Nike uniforms for US athletes were shown under one roof.
To create the best functioning apparel, the design team met with athletes from all the US teams, learning about their specific needs as well as their likes and dislikes. They took into account needs for staying warm or keeping cool, other environmental issues like staying dry, range of motion, and researched distractions or problems that apparel had caused the athletes in the past.
"The more we learn about the athletes, the farther it can go," noted creative director Ken Black. "We'll never run out of ideas."
While function can affect an athlete's performance, so can the athlete's frame of mind. Designers created looks with the athletes' attitudes in mind. So the rowing team will go into competition in sleek gear inspired by superheroes. Runners will appear to explode forward.
The US track team has the greatest range of apparel since athletes in specific events have different needs. Both men and women will have a choice of unitards plus many different combinations of shirts and shorts. All the pieces share a conservative navy front look while the red graphics on the back appear to explode, propelling the runner forward.
US Rowing starts with their unitards for racing but weather conditions may require short and long-sleeved shirts for layering along with wind shirts and vests for training. The basic navy unitard features a curved red, white and blue pattern mirroring the athletes' movements.
US Softball players asked for a patriotic look and got an updated one, in sophisticated rich takes on red, white and blue. Their training pieces feature a new wind-block vest and a reversible field jacket.
The US Women's Volleyball Team will play indoors in a new look, a sleeveless silhouette with a mandarin collar. The uniform's weight has been cut in half and heavy piping was removed.
The US beach volleyball uniforms reflects surf culture, especially in the board short look for men. Swirling graphics depict the water's movement. Working within the very specific rules on uniforms in that sport, Nike designers strove for functional apparel that reflects the youth and energy of the beach.
In addition to the four US teams unveiled today, Nike also showed the US Men's and Women's Soccer Teams uniforms, which were unveiled in May. Track and field apparel for seven other countries was shown, including uniforms for Burundi, Cayman Islands, Finland, Kenya, Mozambique, Morocco and Portugal. Nike Inc., headquartered in Beaverton, Ore., markets its products in more than 100 countries and is the world's leading sports and fitness company. Further information can be obtained at http://www.nikebiz.com.
Companies: Nike Inc
Help test our new apparel sourcing tool.
Textiles and clothing make up Thailand's largest manufacturing industry, with more than 4,500 factories employing over one million people. The sector accounts for approximately 20 per cent of total em...
The University of Colorado has agreed to extend its apparel agreement with sportswear giant Nike Inc by ten years....
Sportswear giant adidas has clinched a long-term partnership deal with tennis superstar Andre Agassi, who previously held a contract with archrival Nike....
Independent music label Dischord Records has forced sportswear giant Nike Inc to apologise for unlawfully using artwork from a punk-rock record cover in a promotional campaign for skateboarding appar...
Nike Inc, the world's biggest athletic-shoe maker, said fourth-quarter earnings rose 15 percent, encouraged by sales of high- priced Air Jordan and Shox sneakers....
Shoe chain Payless ShoeSource Inc has secured Matthew Rubel, a former executive of sportswear giant Nike Inc, as its new chief executive officer from July onwards....
Men's and women's apparel company Perry Ellis International Inc has named Al Derago senior vice president of the Nike swim division, effective today....
Sportswear giant Nike Inc has warned football club Manchester United that it may pull out of their £303 million sponsorship deal if the club doesn't improve its performance....
- Rana Plaza four years on – Timeline of change
- Why collaboration is key to fashion supply chains
- Industry groups reaffirm commitment to Bangladesh
- Trump and Brexit get a dose of pragmatism
- Using worker surveys to drive supply chain change
- Adidas to digitalise Speedfactory concept
- Nike filed patent for "reinforced denim"
- M&S extends sourcing deal with Lindsey brothers
- Gap unveils five-year sustainable fibres pledge
- US Q1 in brief – Columbia Sportswear, Amazon
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar