US: Nike's 22% hike in Q2 profit offset by future orders
By just-style.com | 22 December 2010
- Q2 profit up 22% to $457m
- Sales rose 10% to $4.84bn
- 11% rise in future orders below analysts' expectations
Strong sales and clean inventories have helped sportswear and equipment giant Nike Inc to a 22% hike in second quarter profit, but shares fell nearly 6% after an 11% rise in future orders came in below analysts' expectations.
"We had a great second quarter. Almost every brand, category and geography delivered growth," said Mark Parker, president and CEO.
"We continue to outperform the market thanks to our innovative product, compelling brands and strong marketplace management. That's good for athletes and consumers, good for our industry, and it's good for our shareholders.
The Beaverton, Oregon based firm said net income in the three months to 30 November climbed to $457m or $0.94 per share, up from $375m or $0.76 per share a year earlier.
Sales rose 10% to $4.84bn, and rose 11% excluding currency fluctuations. Revenues for the Nike Brand were up 9%, driven by growth in all seven categories except sportswear, which was down slightly compared to the prior year. Growth was also seen in every geography except Japan, the company said.
Strong demand for the Cole Haan, Converse, Hurley, Nike Golf and Umbro brands also boosted other business revenues by 13%.
There was also good news on the margin front, after higher mix of full-price sales, as well as improved profitability from the company's direct to consumer operations lifted gross margins by 80 basis points to 45.3%.
But the market instead focused on Nike's warning about the impact of cost pressures on margins, including additional airfreight costs incurred to meet strong demand for its products.
And an 11% rise in futures orders to $7.7bn for Nike brand athletic footwear and apparel, scheduled for delivery from December 2010 through April 2011, was lower-than-expected.
Despite analysts' concerns, CEO Parker remains buoyant. "Going forward, we're in the enviable position of having far more opportunities than challenges," he said. "I'm confident our strategies can continue to deliver sustainable, profitable growth."
Sectors: Apparel, Finance, Footwear, Manufacturing, Retail
Companies: Nike, Converse, Umbro
View next/previous articles
22 Dec 2010 -
22 Dec 2010 -
Currently reading -
US: Nike's 22% hike in Q2 profit offset by future orders
22 Dec 2010 -
22 Dec 2010 -
Related research
Datamonitor's Footwear: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide is an essential resource for top-level data and analysis covering the Footwear industry in Brazil, Hungary, Mexico, Poland, South...
China Sporting Goods Industry Report, 2010-2011
In recent years, Chinese sporting goods market (inclusive of sports footwear, sports apparel and sports equipment) has seen rapid development driven by Beijing Olympic Games and Guangzhou Asian Games. In 2010, the scale of Chinese Sporting Goods mark...
Fast track: how apparel is recording track times, distances, calories, location and pictures
The major performance apparel brands are casting a keen eye on the growing trend among the Facebook generation to monitor, log and post personal information. To capitalise on this trend, partnerships are being formed between apparel companies and tec...











There are currently no comments on this article
Be the first to comment on this article