US: Nike's Livestrong collection to roll out globally
Nike’s Livestrong collection to roll out globally
Athletic footwear and apparel maker Nike Inc is to expand its Livestrong brand beyond the US for the first time, rolling out the line Canada, France and the United Kingdom from today (1 July).
Livestrong, founded by cancer survivor and champion cyclist Lance Armstrong, has raised more than $80m for the Lance Armstrong Foundation since 2004.
"We've found innovative ways to raise awareness, but the fight is far from over and so I'm encouraged to see Livestrong make an impact in Canada, France and the UK," Armstrong said.
The new collection includes running and training apparel, footwear and accessories.
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