US: Nitches to make Disney Couture sleepwear and daywear
Quality apparel company Nitches said its Designer Intimates subsidiary signed a license agreement with Disney Consumer Products to design, manufacture and distribute Disney Couture-branded sleepwear, daywear, robes and loungewear.
The license expands upon a private-label partnership under which Designer Intimates designs Disney-branded sleepwear featuring new and classic Disney characters and distributes it to the entertainment giant's theme parks, resorts and direct marketing unit.
Designer Intimates expects to ship almost US$8m of private-label Disney product in financial 2006.
The retail price points for Disney Couture intimate apparel range from $24 to $68.
Nitches also reported that in conjunction with the Disney Couture license, its NAP New York operating subsidiary of Designer Intimates entered into a related e-commerce agreement with Disney Shopping, a division of Disney Consumer Products.
DisneyShopping.com will offer the full assortment of Disney Couture intimate apparel to Disney customers. NAP will handle all guest fulfilment and inventory, allowing Disney Shopping to focus on the marketing and site merchandising of the brand.
"This is a great strategic concept that allows us to partner with a premier online retailer," said Victor Lee, President of NAP.
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