USA: Nordstrom And Emme Offer Plus Size Fashion Online
The collection is a fun and fashionable line designed for the 60 per cent of American women who are a size 14 and above. Nordstrom.com will provide customers with the first online EMME boutique which includes the entire fall EMME Collection. Customers can shop the boutique by logging on to www.nordstrom.com/emme. Customers are also able to shop for EMME at select Nordstrom stores across the nation.
"Emme is a designer who truly listens to her customers and understands their fashion needs," said Victoria Dellinger, executive vice president of merchandising for Nordstrom.com. "We are proud to offer the EMME Collection to our customers in an effort to continue to provide them with the latest fashion that matches their lifestyle."
"We are excited that the EMME Collection will be offered in its entirety on Nordstrom.com," said Sherri Akers, president and COO of the EMME clothing line. "Nordstrom.com has always focused on the needs of their customers and we are thrilled that they share our vision of bringing contemporary styling to the full figured customer."
Customers can shop the EMME(R) Collection by logging onto www.nordstrom.com/emme.
Nordstrom.com has previously offered plus-size apparel on the site, but the addition of the EMME Collection expands the offering, giving customers a greater selection of fashionable merchandise to choose from.
Nordstrom.com is a leading Internet destination for quality fashion goods and services. Nordstrom.com, which comprises both the company's online and catalog businesses, has been online since 1998. It was established as a subsidiary of Nordstrom Inc (NYSE:JWN) in the fall of 1999, when it formally launched its first online category with NORDSTROMshoes.com, the world's biggest shoe store. Nordstrom Inc is one of the nation's leading fashion specialty retailers, with 115 stores located in 23 states, including 75 full-line stores, 34 Nordstrom Racks, three Faconnable boutiques, two freestanding shoe stores, and one clearance store.
An internationally recognised model, she made history as the first full figured model to sign a major cosmetics contract with Revlon. She is an icon to millions as host of the wildly popular "Fashion Emergency" series on E! Entertainment Television, and the author of the book True Beauty.
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