USA: Nordstrom Selects Unica's Affinium For CRM
Unica Corporation, a CRM and marketing automation solutions provider, announced that Nordstrom, Inc has selected Unica's Affinium to enhance the level of service it provides to its customers. Nordstrom, a fashion specialty retailer, chose Affinium to increase the effectiveness of its cross-channel marketing campaigns that will serve customers with improved communication that respects their preferences.
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