USA: NPD Confirms Even Smallest Children Have Big Say in What They Wear
Study Examines What Drives Apparel Purchasing for Children under Age 10 According to a new study by leading marketing information provider The NPD Group, nearly nine out of 10 mothers with children ages six to 10 said the child influences what clothing is purchased for them. Even mothers of children two years and under report that they are influenced by what their child asks for almost half of the time.
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