Nygård International, one of North America's largest women's wear manufacturers, is celebrating its 35th anniversary with an advertising campaign splashed across some of the world's largest digital screens in New York's Times Square.

The Nygård brand will be showcased on the Reuter's Tower and the ABC building from Monday, and are expected to be seen by more than 15 million people visiting Times Square.

The company says its campaign will continue to run in 2004 and will end next September during New York Fashion Week.