USA: Oakley Assumes Control of New Zealand Distribution
Oakley, Inc. (NYSE: OO) today announced it has reached an agreement to assume direct responsibility for distribution of Oakley products in the New Zealand market, effective April 1, 2000. Shoreline Pty. Ltd. had previously distributed Oakley products on an exclusive basis in New Zealand since 1987. "Shoreline's dedication throughout the past 13 years has laid a solid foundation for us to build upon," said Chief Operating Officer Link Newcomb. "They have done an excellent job positioning Oakley, developing a loyal consumer base and providing world class customer service, and have been successful in making Oakley a market leader in an important sunglass market." "Adding to our Australian acquisition last November, this further solidifies our South Pacific presence and strongly positions our brand for the upcoming 2000 Sydney Olympics," continued Newcomb. "This distribution change, which will be managed by our new Australian office, allows us to maximize our efficiencies across all product categories throughout the South Pacific. With distribution through approximately 300 specialty retail accounts, Shoreline generated wholesale revenues of nearly $3 million in 1999. The agreement calls for retention of the majority of the Shoreline staff who has played crucial roles in creating the successful New Zealand distribution. Oakley expects the change to be immediately accretive to earnings. No additional financial details were disclosed.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Help test our new apparel sourcing tool.
- Outlook 2017 – What next for apparel sourcing?
- $1.7bn package to boost Pakistan clothing exports
- Mexico riots hit apparel retailers and shipments
- Is China about to burst its apparel trade bubble?
- M&S clothing growth – What the analysts say
- MAS Holdings planning second industrial park
- Cambodia clothing exports at risk from Brexit
- Aéropostale to reopen 500 stores across the US
- JC Penney latest retailer to shutter stores?
- Target leads funding for mobile quality inspection
- Global apparel markets: product developments and innovations, October 2016
- Anti-odour clothing: fresh fashion for an active lifestyle
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global market review of lingerie – forecasts to 2022