- in Champs Sports Stores Including 30 Branded Concept Areas Oakley, Inc. (NYSE: news) today announced the expansion of its relationship with leading sporting goods retailer Champs Sports, a division of Venator Group (NYSE: news). Within the next 30 days Champs Sports plans to expand by 35 percent the number of its US stores carrying Oakley products -- to 500 from 370 currently -- and support the creation of 30 in-store Oakley concept areas featuring a wide variety of Oakley sunglasses, footwear, apparel and watches.