Footwear, apparel, accessories, watches and eyewear brand Oakley Inc has established a new Brazilian subsidiary, Oakley Brazil - its eleventh international location and first in South America. "Establishing Oakley Brazil will give us a foothold in one of the largest and most important surf-centric countries in South America. With a population in excess of 170 million and more than 4,600 miles of coastline, our presence in this new direct market should enable us to further cultivate demand, deliver customised, targeted service and focus specific sales and marketing efforts on all of our product categories," commented Link Newcomb, Oakley's chief operating officer.