Crocs-owned beach fashion firm Ocean Minded has appointed Andrew Palmer to fill its newly created position of general manager.

Palmer joins with more than 20 years of experience in the action sports market, notably as co-founder of action sports brand Animal.

"We are very excited to welcome Andrew to the Ocean Minded team," said Gary Ward, Ocean Minded founder. "Andrew's global brand experience and proven entrepreneurial background will allow us to continue with our rapid growth plan. As GM, Andrew will take responsibility for the day to day running of the business and I will work closely with him to bring the Ocean Minded ideals to domestic and international markets."