Essentus International Inc, a provider of software solutions for the apparel and footwear industries, today announced that ODM, a leading design house for today's lifestyle apparel, has selected Essentus Express as its supply-chain management software and Fashionchain as its online supply-chain solution.ODM, formerly known as Olaes Design & Marketing, is a licensor and licensee of numerous mainstream and alternative T-shirt designs, including Chevrolet, Dragonball Z, Corona and Guardians of Paradise. ODM's corporate headquarters are in Poway, California, north of San Diego."ODM is now creating more than 160 original designs per month, with lead times as short as a week," said Doug Mohr, vice president, marketing of Essentus. "With that kind of demand, even the slightest complication must be addressed in real time to maintain production schedules. They need a solution that will ensure complete control over the production process and shorten their design-to-retail cycle. Combined, Essentus Express and Fashionchain's Web Order Entry application provides ODM with the benefits of a tailor-made application in a fraction of the implementation time."