UK: Officers Club Adverts Misleading – Office Of Fair Trading
According to the OFT, the Northumberland-based company regularly claims to offer its customers 70 per cent discounts to "create the impression that the company is offering a reduction from genuine previous prices."
The watchdog said it believed the supposed reductions were actually The Officers Club's normal selling prices and the alleged higher prices had been fabricated.
As such, a claim has now been issued in the High Court under the Enterprise Act and Control of Misleading Advertisements Regulations for an injunction against the firm and its director Dave Charlton.
"Price cuts are a competitive strategy and good for consumers," OFT spokesman John Vicker said.
"(However,) traders should not mislead customers by advertisements that imply the prices on offer are cut from genuine higher prices when they are not."
The Officers Club operates about 190 stores throughout the UK.
- Why do modern robotics elude sportswear makers?
- Mexico makers bullish on Trump's proposed tariffs
- Traditional financing is a misfit for fast fashion
- How would end of NAFTA affect US apparel industry?
- Bagir CEO says suit-maker is back on track
- US Q3 in brief - G-III Apparel, Express
- Bagir exports first trousers for H&M from Ethiopia
- Fruit of the Loom CEO Medlin dies suddenly
- Throwaway fast fashion model needs re-think
- Crystal expands empowerment project to male staff
- Outdoor performance apparel 2016: A broader perspective
- Global market review of lingerie – forecasts to 2022
- Global apparel markets: product developments and innovations, October 2016
- Footwear Top 5 Emerging Markets Industry Guide_2016
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack