The Lee Company, a leader in jeanswear and casual apparel, today announced that the date has been set for Lee National Denim Day 2000. On October 6th, businesses and organizations will participate by letting employees wear denim to work for a $5 donation to the Susan G. Komen Breast Cancer Foundation. The goal this year is to raise $6 million in a single day.

Lee National Denim Day is the nation's largest single-day fundraiser for breast cancer. In four years, Lee National Denim Day has raised more than $16.5 million for the Susan G. Komen Breast Cancer Foundation.

Actor Rob Lowe is celebrity spokesperson for this year's campaign. Both Lowe's grandmother and great-grandmother had breast cancer.

"It's time for men to talk about this terrible disease," says Lowe. "If there's someone in your life that you really love -- your mother, your wife, your daughter -- you need to talk to them and make sure they take care of themselves, because early detection and treatment are critical to fighting breast cancer."

Lowe is coming off a smashing first season on NBC's "The West Wing." In the coming months, Lowe will make appearances for Lee National Denim Day on television talk shows, in radio and magazine interviews and in a national print ad campaign.

Donations from Lee National Denim Day have funded everything from research grants to community outreach programs. Last year, contributions to Lee National Denim Day funded 20 percent of the research grants and fellowships awarded by the Komen Foundation.

To register your company, school or organization to participate in Lee National Denim Day, call 800-521-5533 or visit

The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. The Foundation is the nation's leading private funder of breast cancer research and community programs. In addition to funding research, Komen Affiliates fund innovative and collaborative breast cancer education, screening and treatment projects for the medically underserved in communities across the country.

The Lee Apparel Company is a division of the VF Corporation (NYSE: VFC), which is the largest publicly held apparel company in the world. Lee manufactures and markets denim jeans and related apparel, casual pants and shirts. Lee is headquartered in Merriam, Kansas -- near Kansas City.

CONTACT: John Novaria, 816-512-9166, or Jennifer Cawley, 816-512-9133, both of Barkley Evergreen & Partners for The Lee Apparel Company, or Brenda Hinkle of The Lee Apparel Company, 913-789-0519.