The Better Cotton used in 2014 was predominantly sourced from India, Pakistan and Brazil

The Better Cotton used in 2014 was predominantly sourced from India, Pakistan and Brazil

More than 30% of the cotton sourced by Adidas Group in 2014 was Better Cotton - beating its 25% target and marking the highest volume used in the sporting goods giant's history.

The German company, which has committed to source 100% sustainable cotton for all its product categories and brands by 2018, said the Better Cotton used in 2014 was mainly from farmers in India, Pakistan and Brazil.  

Adidas's next target is to use 40% Better Cotton by 2015 as part of its strategy to identify more sustainable ways to create products. This also includes increasing the use of recycled polyester through product innovations with a lower environmental footprint (such as DryDye fabric produced by the Yeh Group in Thailand using a waterless dyeing process), and by maximising efficiencies such as its ‘low waste’ initiative.

John McNamara, SVP of sourcing at Adidas, said the company is trying to increase the use of more sustainable materials for its products, adding: “We firmly believe that Better Cotton is well on its way to becoming a sustainable mainstream commodity. We will continue to increase the amount of sustainable cotton we use over the coming years.”

The Better Cotton Initiative (BCI) works with a number of organisations to address negative social and environmental impacts of mainstream cotton farming, such as excessive pesticide and water use, while promoting fair working conditions for cotton farmers and their workers.

More information on Adidas's progress in this area will be detailed in its 2014 Sustainability Report, due to be released in April.