Surf and lifestyle brand O'Neill Clothing USA, a division of the La Jolla Group, is launching a new kids' apparel line.

The collection, for girls aged 2-6 includes sundresses, boardshorts, graphic tees and beach pants.

"The kids line was a natural extension of our current Juniors and Surfer Girl 7-14 lines," said Rhea Aslin, vice president of juniors merchandising.

"It is exciting for us to be able to capture the youngest audience and to have them connected to the brand as they grow."
The O'Neill Kids collection will debut in spring 2009 and will be available at Dillard's, Sport Chalet and Jack's Surfboards.

The company already sells a Juniors line and a Surfer Girl range for ages 7-14.