BRAZIL: O’Neill inks Active Brands deal
Surf and snow brand O’Neill has signed up with local operator Active Brands in a long-term licensing and distribution partnership in Brazil.
The first O’Neill collection under the deal will launch in stores during August this year, including men’s boardshorts, T-shirts, wetsuits and Lycra gear.
Michael Neil, global head of licensing and brand development at O’Neill, said Active Brands was “the ideal company” to work with, adding: “They have the perfect business mixture – a successful company accommodating a team of surf influencers with in-depth knowledge and skill sets that are perfectly suited to expand O’Neill through endemic channels, and to ensure O’Neill’s growth across the region.”
Onofrio Laselva, president of Active Brands, said the timing of O’Neill’s launch in Brazil was good, with the economy growing and sport having such a high profile in the country.
“When you consider that Brazil has more than 8,000km of beautiful coastline, and that most of the 190m population live in cities right in front of the ocean or very close to it – it’s obvious there is an enormous potential to grow the brand into one of the most significant in the country,” he said.
Adrian Kojin will lead the launch of O’Neill in Brazil as operations and marketing director, aided by new sales director Alexandre Laganaro and marketing manager Paolo Costa.
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