Shopping online for clothing has reached a new high with nearly nine out of ten UK consumers now shopping for apparel online, according to research from Cotton Council International.

The study, which was published today (29 May), found 44% of British shoppers surveyed go online at least once a month or more to buy clothes, with 3% doing this daily. In addition, some 13% of British shoppers buy most of their clothes online - up 10% on two years ago.

Although over half of British shoppers have less money to spend compared to a year ago, 60% of shoppers prefer to spend more on better quality products.

Stephanie Thiers-Ratcliffe, international marketing manager for Cotton Council International, said: "Our research reveals that there has been a marked uplift for people going online to research and buy clothing, but not at the expense of quality. This trend has seen retailers across the board take more of an interest in their online clothing offering - ensuring the customer experience, delivered both on and offline, is second to none."

The research also reveals 42% of consumers now use the internet to compare products and prices across stores. Only 10% of consumers spent more than GBP500 (US$783.91) on clothes last year, with the average spend being GBP230.

Thiers-Ratcliffe added: "Today's shoppers are more vigilant than ever - thinking harder about their clothing purchases and examining what and how much they need to buy.