UK: Online sales boost momentum at N Brown
Online investments and revamped product ranges has helped internet and catalogue retailer N Brown remain on track to deliver its full-year targets.
The company, which owns the Figleaves, Jacamo and Simply Be brands, saw revenues increase 8.5% for the 19 weeks to 12 January, with like-for-like sales up 7.9%.
Online sales continued to gain momentum by jumping 17% - accounting for almost 54% of total revenue.
Sales of men's wear and footwear performed well, along with full margin sales of women's wear but lower stock levels meant there was a reduction in discounted sales of ladieswear.
N Brown also benefited from a GBP2m (US$3.2m) investment in consumer recruitment, which is expected to help drive the business forward in the next financial year.
Meanwhile, the company has seen strong growth in the US, with promising signs from Simply Be and Jacamo in its concept stores.
Chief executive Alan White said: "It has been pleasing to see our investments in improved online systems, more customer recruitment and revamped product ranges and pricing continuing to drive a strong sales momentum, despite the lacklustre retail environment."
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