A new technology integration between Imation Corp and Point Cloud promises to provide online shoppers with accurate colour, along with the ability to view products in 3D and close-up.  The two companies claim that e-commerce comes one step closer to the in-store shopping experience through the incorporation of Imation Verifi Accurate Web Color technology into Point Cloud's 3D imaging technology. The Verifi system modifies colour images to compensate for the differences inherent in the way monitors display colour, and serves colour-accurate images specific to a user's display system.