US: Oracle updates Category Management application
Business software provider Oracle has updated its Category Management application, which is aimed at helping retailers improve sales by creating assortments, pricing and promotions tailored to specific customer segments.
The new release uses a combination of industry best practices and multiple data sources, including market data and a retailer's own data. It also claims to reduce implementation time and cost by speeding the integration of data from third-party sources.
"Oracle Retail Category Management provides retailers with a significant step forward in creating a better customer experience through targeted product offerings," said Oracle SVP and general manager Mike Webster.
"The solution helps to define, speed up and improve the category management process and enables managers to leverage better insight to create category winners and drive performance."
- The new age of disruption on apparel production
- Will Vietnam struggle with impending trade deals?
- Yuan devaluation impact mixed for garment firms
- Kurt Cavano on “the Uberfication of everything”
- China devaluation: what’s the big deal?
- US Q2 in brief: J Crew, Aeropostale, Bebe Stores
- Adidas seeking to resolve shoe supplier dispute
- Luen Thai to continue investment in Vietnam
- H&M offers $1m grant for sustainable innovations
- Adidas files trademark suit against Forever 21
- Global Database of the Top 1000 Apparel Producers - Company Names, Financial Performance, and Contact Details
- Myanmar's Garment Sector in 2015 - now with updated members' directory
- Ethiopia – the emerging textile and clothing industry
- Global market review of lingerie - forecasts to 2020
- Global market review of swimwear - forecasts to 2019