A number of organisations have stepped up the fight against fake sporting goods in the run-up to this year’s football World Cup in Brazil.

Groups including the Brazilian government, the EU, the World Customs Organization (WCO), the Federation of the European Sporting Goods Industry and FIFA held discussions in São Paulo last week in a multi-country event on the issue.

The seminar involved members of customs organisations from seven Latin American countries, including Brazil, Uruguay, Argentina, Chile, Peru, Paraguay and Panama, under the auspices of the WCO.

In 2012, Brazilian customs set up a risk management centre, CERAD, to play a co-ordinating role in Brazil.

During the seminar, the latest tactics used by counterfeiters to avoid detection were discussed and illustrated.

“We want to give a strong signal to counterfeiters that these major sporting events are not an open-air market for fakes,” the organisers said.