Children's apparel maker Oshkosh B'Gosh is using investment companies to help consider its options - including a possible sale - according to The New York Post newspaper.

The Wisconsin, US-based company is most likely to be bought by a large-scale apparel producer or private-equity company should it be put on the market, sources quoted by The Post said.

Oshkosh operates around 150 outlets and speciality stores and sells its products through a toal of 4,600 stores globally.

Earlier this month it decided to stop selling adult clothing in its lifestyle stores in order to concentrate on children's apparel and accessories.

The company has been struggling against ever-increasing competition from value retailers such as Wal-Mart Stores.