INDIA: Oswal rebrands Sensa chain as 'Straps'
Textile firm Oswal Group has renamed its women's underwear business Sensa 'Straps', one of a range of initiatives to capitalise on the growing Indian retail market.
The company, which launched the business in 2004, has also moved to brand marketer O&M from previous agency Out of the Box.
Oswal is presenting Straps as a multi-brand retailer selling a full range of women's intimate wear.
By 2009, the company hopes to have opened 120 stores in key locations.
It has also signed a deal with Italy-based brand Parah to sell its collections in Straps stores.
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