US: Pacific Sunwear names Gary Schoenfeld as CEO
Author: just-style.com | 18 June 2009
Pacific Sunwear of California has appointed ex-Vans executive Gary H Schoenfeld as its president and CEO.
Schoenfeld, who previously served as president and CEO of Vans and co-CEO and president of Global Brands Group, will take up the position from 29 June.
He will succeed Sally Frame Kasaks, who has served as CEO since 2006 and as chairman of the board since 2007. Kasaks will remain a member of the company's board of directors.
The company also announced that lead director Peter Starrett will assume the role of non-executive chairman of the board.
Kasaks said: "Gary is an experienced and talented leader with a proven track record in building brands from both a retail and wholesale perspective.
"His marketing and merchandising background and familiarity with the youth fashion segment make him ideally suited for leading PacSun."
Schoenfeld added that he was "excited about tackling both the challenges and opportunities that lie ahead."
He said: "Our mission must be focused on defining our PacSun brand and store positioning in a way that captures the unique, aspirational attributes of our California heritage; strengthening our connection with our customers through a distinct combination of branded and exclusively developed merchandise; and cultivating a passion among our 11,000 associates that results in a great experience for each customer who visits us in our stores or on-line."
Companies: Pacific Sunwear, Vans
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