Casual apparel, accessories and footwear retailer Pacific Sunwear of California Inc reported a March sales increase of 23.3 per cent, to $71.1 million compared with $57.6 million in the same period in 2001.

Same-store sales increased 7.5 per cent, with PacSun up 8.4 per cent and d.e.m.o. down 0.9 per cent.