Pacific Sunwear (Nasdaq:PSUN) -- "Get it here first!" That's the message that is conveying to its legion of Generation Y customers with its worldwide online launch of the popular pro skateboarder's footwear line. will pre-register interested buyers online and will subsequently ship the shoes as soon as they become available in late June, prior to their availability at any other retail outlet. Consumers who pre-register online will receive a free Hawk T-shirt and skate video as a gift with their Hawk footwear purchase. "We are very excited to be first to launch the new Hawk shoes," said Glenn Wilk, director of E-commerce and Online Marketing. "We are very promotion-minded and are constantly seeking ways to bring new products and special offers to our online customers. Tony Hawk is an icon to our customers, who are very Internet savvy and comfortable with shopping online. It's a perfectly integrated promotion," Wilk added. "We're extremely happy to have bring our shoes to the market first," said Chris Miller, president of Hawk Shoes. "Our target customers are very familiar and comfortable with the PacSun brand, and can reach a large, national audience for us instantly. We immediately follow that up with the availability of our shoes in their 400-plus brick and mortar stores, and we are expecting an extremely successful launch," Miller added. To further promote the online launch, is holding a Tony Hawk contest with a Grand Prize of a trip to San Diego, to have lunch with Hawk, as well as receive a pair of Tony Hawk shoes, an autographed Birdhouse skateboard deck, a TSG skate helmet, a pair of Arnette sunglasses, and a copy of Activision's new Tony Hawk Pro Skater 2 video game. Contestants can enter the contest by logging onto