, the internet website of Pacific Sunwear of California Inc (Nasdaq:PSUN) has been approved as a Customer Certified Gold Merchant and received the highest possible ratings from's own customers on, a website "regarded as the web's best shopping marketplace."

In addition to achieving an overall 4 1/2 star rating -'s highest rating to date - PacSun has received exceptional marks from customers in many specific areas such as customer support, ease of ordering, product selection, website navigation, product information and representation, and on-time delivery. is the only company to continuously solicit actual customer feedback at the point-of-sale and after order fulfillment from the Internet's leading online merchants. To become a Gold Merchant, e-retailers must achieve high marks from their customers in a number of important attributes. To maintain the highest integrity and independence, does not charge merchants for evaluating or listing on its website.

"Our merchants are committed to exceeding the expectations of their customers," said Seth Geiger, vice president of professional services at "By becoming a Gold Star Merchant, is helping consumers make an educated decision when buying online and allowing the merchant to continually benchmark their high customer satisfaction ratings with other sites."

"We are proud to feature the logo on our home page and storefront page as a testament to our high standards of customer service and the shopping experience we strive to provide," said Glenn Wilk, director of e-commerce and online marketing for

As part of's rating service, is now featured in the young men's and juniors/teens merchandising area on the popular shopping site. "This is tremendous exposure in light of's recent ranking as one of Media Metrix's top eight most visited e-commerce destinations," Wilk added.

The ratings are also noted within PacSun's exposure within the shopping areas of top Internet portals AOL, Yahoo, MSN and Lycos.'s ratings also appear on Consumer Reports Online and in Consumer Reports Magazine, as well as on MSN, AltaVista, Go Network, Go2Net, Snap and CNET. The company's proprietary methodology combines customer-generated information and a set of shopping tools to help online customers shop confidently and differentiate e-tailers based on quality of service as opposed to pure price comparisons. The customer-generated information is supplied at two different intervals on the site: after an order has been placed and following delivery of an order.

About Pacific Sunwear

Pacific Sunwear is a leading specialty retailer of everyday casual apparel, accessories and footwear designed to meet the needs of active teens and young adults. The company currently operates 444 PacSun stores, 40 PacSun outlet stores and 59 d.e.m.o. stores for a total of 543 stores in 48 states.


Founded in 1996, is an open and comprehensive marketplace, governed by customer ratings, linking millions of online buyers to quality online merchants each month.

As a trusted market-maker, combines valuable customer-generated information with a powerful set of shopping tools to help online shoppers confidently and easily decide where to buy online.'s proprietary customer ratings form the backbone of the marketplace and are derived from its position as a company trusted by more than 4,600 online stores to collect direct customer feedback and transactional information at the point of every purchase. These ratings, widely recognized as the standard for customer satisfaction on the Web, are the only statistically rigorous way of differentiating retailers on "quality of service" metrics, allowing consumers to take the focus away from pure price comparisons.'s ratings appear on Consumer Reports Online and in Consumer Reports magazine, as well as on Microsoft Network, AltaVista, GO Network, Go2Net, Snap, Citibank, iChoose, Brodia and CNET.

Pacific Sunwear of California Inc releases are available on Pacific Sunwear's Corporate News on the Net site at