Patagonia raising bar with environmental denim line
Patagonia said it is changing the way denim is made
Outdoor wear specialist Patagonia is raising the bar for environmental and human rights practices with its new 100% organic denim collection.
The range has been manufactured using environmentally friendlier dye, Fair Trade certified sewing practices, and 100% organic cotton grown without pesticides, herbicides, or synthetic fertilisers.
Patagonia said it is changing the way denim is made through its innovative technology and by using new dyeing and manufacturing process.
"Traditional denim is a filthy business," said Helena Barbour, Patagonia’s business unit director for sportswear. "That drove us to change the way our jeans are made. We wanted to find an alternative solution to using the standard indigo dyeing methods we once employed to create denim. It took several years of research, innovation, trial and error, but the result is a new path for denim. We’re hopeful other manufacturers will follow suit and help us change the denim industry."
Patagonia’s new dyeing and manufacturing process uses dyestuffs that bond more easily to cotton, minimising the resource-intensive and environmentally destructive indigo dyeing, rinsing and garment washing process used to create traditional denim.
The company said it is using 84% less water, 30% less energy and emitting 25% less CO2 than conventional synthetic indigo denim dyeing processes.
The autumn 2015 Patagonia Denim collection includes three men’s and three women’s jeans that Patagonia says are "rugged, stylish, performance-driven and up for anything".
Companies: Patagonia Inc
This report provides information on the latest developments in fabrics for outdoor apparel....
Diving suits are the apparel used by divers to protect them from the underwater environment....
Snow sports apparel is critical to ensuring that the wearer remains warm and dry in the cold and wet conditions often encountered on mountainous terrain....
Seamless 3D knitted shoes made using yarns derived from recycled plastic water bottles have been launched in the inaugural collection from US footwear startup Rothy's. ...
In 2015 the proportion of womenswear manufactured under fair working conditions or with an increasing level of sustainability grew notably...
- Why do modern robotics elude sportswear makers?
- Mexico makers bullish on Trump's proposed tariffs
- Traditional financing is a misfit for fast fashion
- How would end of NAFTA affect US apparel industry?
- Bagir CEO says suit-maker is back on track
- US Q3 in brief - G-III Apparel, Express
- Bagir exports first trousers for H&M from Ethiopia
- Fruit of the Loom CEO Medlin dies suddenly
- Throwaway fast fashion model needs re-think
- Crystal expands empowerment project to male staff
- Outdoor performance apparel 2016: A broader perspective
- Global market review of lingerie – forecasts to 2022
- Global apparel markets: product developments and innovations, October 2016
- Footwear Top 5 Emerging Markets Industry Guide_2016
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack