Outdoor apparel company Patagonia has announced that it will open its first Canadian retail store in Toronto this month.

It will open on the first floor of the Gurney Stove Works building at 500 King Street West on 15 December. The venue is part of Patagonia's commitment to preserving sites for retail stores.

"We selected Toronto for our first Canadian store because of the large community of outdoor enthusiasts, their passion for outdoor sports and the environmental consciousness of area residents," said Robert Cohen, vice president of Patagonia's Global Retail Division. "We're looking forward to introducing Torontonians to the Patagonia brand through this bricks-and-mortar presence."