Paxar Corporation has identified a growing market for its environmentally friendly fabric labels.

The labels, made of natural raw and recycled materials, include woven labels and woven-edge tapes made from recycled polyester yarns and organic cottons.

Paxar said that apparel makers and retailers are increasingly incorporating eco-friendly fashions in their product lines, with the "green" or "eco" chic movement being taken up by mainstream brands.

Indeed, about 18% of shoppers now say they're interested in buying organic, green or eco-friendly products, up from 5% in 2000 according to a survey by market researcher NPD Group.

Paxar, which announced the launch of its eco-labels earlier this month, has used 30% recycled content - made from recycled soda bottles and woven with recycled filling yarns combined with standard warp yarns, the company said.

"As more companies institute environmental policies and take on a social responsibility, Paxar is partnering with its customers to drive initiatives and provide product labelling and identification solutions consistent with their programmes for protecting the environment," said Susan Guerin, president of Paxar's Americas Apparel Group.

"We recognise the 'green' trend as one of the most important industry movements to emerge in years and we're working diligently to answer the growing call for capabilities from brand owners and their manufacturers to produce the labels they need with new eco-friendly materials such as organic cotton, bamboo, and recycled paper and plastics."