US footwear retailer Payless ShoeSource has promoted Vincent DeSantis to senior vice president and chief marketing officer for Payless.

He will report to LuAnn Via, chief executive officer of Payless.

DeSantis will be responsible for all marketing and branding initiatives for the retailer, and oversee the development and growth of Payless' brand portfolio, which includes Airwalk, Champion, Dexter, American Eagle for Payless and Above the Rim.

"Vincent's leadership and strategic insights over the past three years – particularly as we have developed best-in-class customer insights and successfully moved into new marketing channels such as mobile commerce and social media – have demonstrated that it's time to expand his leadership role to help take Payless to the next level," said Via. 

"We are thrilled to have him serve in this new role and look forward to his valuable contributions as we continue to forge strong emotional connections and build effective brand and marketing programs that connect Payless with customers around the world."

DeSantis joined Payless in 2008 where he served first as vice president, consumer and brand marketing and was later promoted to divisional senior vice president of marketing.