US: Peerless to aid Bill Blass relaunch
Apparel supplier Peerless Clothing is to produce a range of items for the relaunch of the Bill Blass Men's Collection after signing a licensing agreement with parent company NexCen Brands.
Bill Blass Menswear creative director Michael Bastian is designing the new collection of tailored clothing, including suits, sport coats, trousers, overcoats, raincoats and tuxedos.
The new collection will be marketed to luxury speciality retailers in North America, as well as to selected international accounts.
"The team we are assembling to create the Bill Blass Men's Collection is a perfect example of how we are executing our business strategy," said NexCen CEO Robert D'Loren.
"With Michael's design talent and Peerless' high-quality production, the re-launch of Bill Blass Menswear is shaping up to be an extraordinary event."
The licensing agreement with Peerless runs from April 2008 to the end of 2013, with a five-year renewal option. NexCen acquired Bill Blass in February 2007 in a deal worth US$54.6m.
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