Casual apparel company People's Liberation has formed a partnership to operate the Swedish sportswear brand J Lindeberg in the US.

A new company, J Lindeberg USA, has been set up to market and sell the men's high-end fashion and golf apparel brand in the country.

Under terms of the deal, the partnership business will acquire certain assets from J Lindeberg USA, including its accounts receivable, New York retail store, inventory and human capital, a statement said.

People's Liberation will manage the partnership business, with J Lindeberg USA and People's Liberation each owning 50% of the partnership.

"We are excited about adding J Lindeberg branded apparel to our growing portfolio of brands," said Colin Dyne, chairman and chief executive officer of People's Liberation. "This partnership provides us with an opportunity to build and expand a complementary US business around a super-premium European brand. It also gives us a valuable retail foothold in New York City."

"Revenue and expenses for the partnership will be consolidated with People's Liberation's financial statements, adding muscle to our financial condition and operating capabilities. Our single-minded purpose is to build and expand a profitable US business for this marquee global brand."

Johan Lindeberg, the brand's founder and creative director, added: "J Lindeberg branded apparel has always been designed with the US market in mind. I am really confident that this partnership will enable us to capitalise on the brand awareness and position that we have built during the last twelve years as well as create stronger synergies among the group of brands that are now managed by People's Liberation."

J Lindeberg CEO Stefan Engström said: "We are pleased to announce this partnership with People's Liberation for the United States market. People's Liberation will bring both additional resources and complementary expertise to our existing US operation and will allow for more focus and faster growth of the J Lindeberg brand."