High-end casual clothing company People's Liberation has unveiled Ted Houston as its new president with immediate effect.

Houston has more than 20 years' experience in senior management, most recently as COO for premium denim company Rock & Republic in Los Angeles.

People's Liberation CEO Danny Guez said he was "thrilled" to have attracted Houston to the company. "Ted's appointment to this position, and the operational and business acumen he brings to People's Liberation, will allow me to focus a greater portion of my time on brand strategy and development," he added.